Historic downtown storefronts along a flag-lined sidewalk in West Branch, Iowa.

WELCOME!

Our Vision: West Branch will thrive with an eclectic mix of old and new as a desirable visitor’s destination and a place of hometown pride that shows in the vibrant downtown & unique offerings.

Our Mission: To improve the social and economic well being of our community & the historic downtown by:

- Preserving and sharing our history and unique identity.

- Attracting and supporting small businesses.

- Engaging and connecting the community.

EAT, SHOP, EXPLORE.
EXIT 254

Store display of vintage home decor, gifts and plants at 223 Vintage Co in West Branch, Iowa.

Herbert Hoover's birthplace cottage located in West Branch, Iowa.

EAT LOCAL

Directory of local eateries in
West Branch, IA.

View the Eateries

SHOP LOCAL

Directory of local shops in
West Branch, IA.

View the Shops

EXPLORE LOCAL

Directory of service providers, tourist attractions and more!

Plan your Visit

Upcoming Event:

Join us for West Branch’s traditional holiday festival featuring timeless activities throughout Main Street and beyond including horse-drawn carriage and wagon rides, photos with Santa, train display, festival of trees, silent auction, treats around the fire and more!

Event Details

Become an Investor

Main Street West Branch is a non-profit, volunteer-driven organization and your investment fuels our mission.

HERBERT HOOVER'S HOMETOWN

Herbert Clark Hoover, the 31st President of the United States of America (March 4, 1929 – March 4, 1933), was born in West Branch on August 10, 1874 to Quaker blacksmith Jesse Clark Hoover and his wife, Hulde Minthorn Hoover.

Hoover’s birthplace cottage, burial plot, and Presidential Library-Museum provide a unique and interesting opportunity to explore history in West Branch, Iowa.

HERBERT HOOVER NATIONAL HISTORIC SITE

A landscape of historic buildings, exhibits, and natural areas commemorate the life of Herbert Hoover.

Visit the National Park

THE HERBERT HOOVER PRESIDENTIAL LIBRARY AND MUSEUM

The Museum tells the life and times of Herbert Hoover and also features a large temporary gallery with changing exhibits.

Visit the Museum & Library

HERITAGE MUSEUM

Founded in 1965, this museum has become a depository of local West Branch history and historical objects.

Visit 109 W. Main Street

2023 Annual Report

Main Street West Branch plays a valuable role in economic development and community building. Our organization’s operations are expanding and support, funding and volunteerism must also grow.

View Annual Report